Communicating the need for climate action
Nature Climate Change, Published online: 05 January 2026; doi:10.1038/s41558-025-02503-x
It is essential to understand the best way to frame a persuasive message aimed at increasing concern about climate change and support for pro-environmental action. Now a Registered Report presents a large-scale study that tests and compares the effectiveness of ten widely cited messaging strategies.
Nature Climate Change…
