Climate change on television reaches the engaged but misses distant audiences
Nature Climate Change, Published online: 25 February 2026; doi:10.1038/s41558-026-02575-3
Although widely used, television is underexplored in climate communication. Here analysis of German television programmes and audience perceptions shows that climate change coverage is concentrated in news formats and engages climate supporters, but misses climate-distant audiences drawn to entertainment.
Nature Climate Change…