Why forcing people to go green can backfire
Combating climate change can feel particularly difficult these days. Countries, states, and municipalities across the globe are missing greenhouse emission reduction targets, and in the United States, President Donald Trump has rolled back key elements of his predecessor’s climate agenda.
Given the trajectory, it might be tempting for pro-climate policymakers to turn to more aggressive measures of getting people to take action, such as mandates, bans, or restrictions. People would then have to save the planet.
But a study published last week in the journal Nature Sustainability suggests that approach can carry real risks. It found that climate policies aimed at forcing lifestyle changes — such as bans on driving in urban centers — can backfire by weakening people’s existing pro-environmental values and triggering political backlash, even among those who already care about climate change. The findings suggest that how …